MBM360 | The Association Operating Partnership for Mental Health Associations
The Association Operating Partnership — everything your association needs to run. See what’s included →
Built exclusively for mental & behavioral health associations
Your association runs on people. It should run on infrastructure.
MBM360 installs the governance infrastructure, runs your highest-urgency operational function, and gives your full leadership team the standards library that keeps the system current through every leadership transition.
Deployed across Arkansas Psychological Association · Connecticut Psychological Association · Arkansas Association of Black Psychology Professionals
Arkansas Psychological AssociationConnecticut Psychological AssociationArkansas Association of Black Psychology Professionals
175+
Documented workflows across three associations
51
Processes that now run without anyone triggering them
41
CE & event cycles that didn’t require rebuilding from scratch
0
Leadership transitions that reset operations for partnership clients
The Partnership
One annual partnership. Everything your association needs to run.
Every partnership includes your own MBM360 Association Portal — the private operational environment where your governance resources, department workflows, and institutional standards live. Your board and staff log in. MBM360 builds it, manages it, and runs what operates inside it.
What the partnership is
Every mental and behavioral health association has one operational function that is closest to breaking — events and CE, membership renewals, communications, advocacy, fundraising, or data and reporting. MBM360 identifies it, owns it, and runs it as a fully managed department for 12 months.
Beneath that execution layer, we install the governance infrastructure that makes your association’s operational standards permanent. When your executive director transitions out, the next person inherits a system — not a void. The knowledge stays with the institution, not the individual.
Every partnership includes the full ACS governance library — 100+ frameworks, protocols, and decision tools — available to your entire board and staff team from day one.
The institutional infrastructure layer. Operating standards, governance frameworks, and decision protocols that belong to the organization — not the person who built them.
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ACS — Association Continuity System™
100+ governance resources, interactive tools, and white-label member materials. Available to your full board and staff team from day one.
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One Ops Department — your highest-urgency function
MBM360 runs the operational function that is consuming the most staff or volunteer capacity. Fully managed. Documented as institutional infrastructure. Renewed annually.
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MBM360 Association Portal
Your association’s private operational environment. Your board and staff log in to access governance resources, department workflows, and institutional standards. MBM360 builds it, manages it, and runs what operates inside it.
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Technology & Automation — included
Every workflow, integration, and automation that powers the department. Always active. Never billed separately.
Why this exists
Your association is not losing ground because of bad leadership.
It is losing ground because operational knowledge lives in people — not in systems. And people always leave. Every leadership transition compounds the exposure.
Transition cost
New EDs spend 60–90 days rebuilding what should have been waiting for them
Board report templates. Committee access. Governance protocols. Every new leader reconstructs them from memory. The cost accumulates invisibly across leadership cycles.
Decision cost
Decisions that were made and resolved years ago get relitigated from scratch
Board standards, renewal timelines, sponsorship frameworks — made, then lost, then made again. Because the reasoning was never written down and the person who wrote it left.
Operational cost
The CE pipeline held together with manual work and whoever hasn’t left yet
CE certificates tracked in a spreadsheet. Renewals that turn into emergencies every cycle. Advocacy alerts sent days late because no one automated the process.
Revenue cost
Sponsorship and membership revenue that never gets captured because renewals slip
The renewal campaign framework lived in someone’s personal files and left with them. The sponsorship proposal lived in someone’s inbox. The next person started from zero.
Ops Departments
Six operational functions. Choose the one that needs attention first.
Every partnership starts with one department — the function closest to breaking. Additional departments can be added at renewal. Governance OS and ACS are included in every partnership regardless of department count.
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Ops Department
Membership & Engagement
Renewal campaigns, member onboarding, retention sequences, engagement scoring, win-back flows. Members stay longer. Your team stops scrambling at renewal season.
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Ops Department
Events & Continuing Education
Registration through certificate delivery through compliance reporting — one coordinated workflow. CE happens predictably, professionally, on schedule. Every cycle.
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Ops Department
Communications, PR & Visibility
Monthly newsletters, website updates, social content, PR writing. Consistent member touchpoints delivered on schedule — without midnight work from your staff.
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Ops Department
Fundraising & Sponsorship
Sponsor decks, donor flows, grant calendars, stewardship sequences. Revenue programs that are documented, repeatable, and survive leadership transitions.
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Ops Department
Advocacy & Public Policy
Issue alerts, talking points, mobilization sequences, legislative day support. Your association shows up prepared — because preparation is built into the system.
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Ops Department
Data, Insights & Reporting
Board-ready reporting without the manual lift. Engagement scoring, CE metrics, renewal forecasting, quarterly board packets — delivered automatically.
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Always Included
Technology & Automation
The automation engine behind every department. Workflow building, CE-to-certificate routing, renewal triggers, data hygiene, and integration support. Active from day one. Never billed separately.
What gets built
Not what we delivered. What their associations became.
175 documented workflows across three mental health associations. Each one an operational process that no longer lives in a person — it lives in the institution.
17
Governance & Leadership
Governance workflows completed before a single new leader asked where to begin. When the president transitioned out, the association did not pause. The incoming leader inherited a system — not a void.
ArPA · CPA
41
Events & Continuing Education
CE and event cycles that did not require rebuilding from scratch. The Fall Conference did not become a crisis. Every component moved through a coordinated workflow that already existed.
ArPA · CPA · AABPP
29
Membership & Engagement
Membership workflows that outlast the staff who set them up. Renewal campaigns ran on schedule — not because someone remembered to send them, but because the infrastructure sent them.
ArPA · CPA
From the field
Association leaders who made the shift
“Thanks to MBM, we are upgrading the website and will be more able to provide amazing benefits to our members.”
Dr. Tisha Deen · Association Leader
“I am so pleased with the attendance. MBM is to be credited. Their marketing and social media push was awesome.”
Dr. Judd Harbin, Ph.D. · Chair, Professional Development Committee, Arkansas Psychological Association
Your association’s next leader deserves to inherit a system — not start from scratch.
The Association Operating Partnership starts at $12,000 annually. Governance OS, ACS, and one fully managed Ops Department — included.
